Community Cars

Proactive
Client: Counties Manukau Sport x Honda

Honda are a long standing sponsor of Counties Manukau Sport. To better embed Honda into the community that CMS serves, we proposed a change to the fleet of seven cars given to CMS - incorporating Māori or Pasifika patterns and renaming the CRVs, to names that would resonate within the community, such as aiga (family), seki (cool), and mana (prestige, authority).