CATCH OF THE DAY

Award School
Client: Greenpeace

In this brief, the challenge was raising awareness of the volume of plastics to be found in our ocean. To amplify the message, we suggested a partnership with Hell Pizza, known for their provocative tone, to release a one of a kind pizza - the Catch of the Day, with ‘ingredients’ 100 locally sourced from nearby harbours. Copy on the lid would direct people online for more information and to receive a voucher for a free pizza - with something a little more edible.