Shore Things

Award School
Client: Greenpeace

The context
Greenpeace needs to raise awareness of the volume of plastic pollution in our oceans, specifically in local harbours and beaches where the problem is immediate and visible but largely ignored.

The Insight
Ocean plastic doesn't stay in one place, which makes it hard to grasp how prevalent the problem is. It travels our coastlines, showing up where it doesn't belong. 

The Idea We’ll dramatize ocean pollution by changing the scale so the often ignored becomes completely unforgettable..

The Execution A giant transparent plastic bottle filled with realistic marine life models, and actual ocean plastic collected from local harbours. The installation travels from beach to beach along the coastline, appearing where it doesn't belong. At each location, the bottle displays minimal messaging: the volume of plastic entering oceans annually, the beach it was collected from, and the beach it's headed to next. Social media tracks its journey, with local communities documenting sightings and Greenpeace providing data on regional pollution levels. The bottle keeps moving, just like the problem it represents.