Mates Rates

Proactive
Ideal Client: Mates in Construction

The Context
Construction has the highest suicide rate of any other industry. Mates in Construction are doing great work inside the industry to help raise awareness and provide training on prevention, 

The Insight
Research shows that the wider the ecosystem of suicide prevention, the greater the impact it can have.

The Idea
Make prevention a more holistic approach and bring customers into the support network.

The Execution
Introduce a voluntary donation mechanism included on every invoice called Mates Rates, benchmarked annually against the industry’s suicide rate, providing a conversation prompt and a collective approach towards protecting our mates.