Small Change

Award School
Client: Supercheap Auto

The Brief: Supercheap Auto has over 10,000 products in store. Petrolheads know this but they want to tell more people about the great products they have.

The Idea: Demonstrate Supercheap Auto’s range to an audience that probably doesn’t see it.

The Execution: A commercial promotion with Woolworths, creating miniature collectibles for all shoppers to collect, ostensibly for ‘the kids’, and, for the duration of the promotion, include a Supercheap Auto shopping aisle, that stocks the basics of the Supercheap home brand range, as a prompt to see what else Supercheap Auto might have in store.